Walk London Style
written by Cover Story on September 24th, 2018
When it comes to this season’s trends, London streets are the walking runway! It’s the place to see and be seen. Cover Story’s London design studio brings you the latest, high street styles straight from hotspots like Covent Garden and Oxford Street. All to a store close to you! Check out the Cover Story AW18 Collection with ready-to-wear lines that are sure to turn heads at every corner. Spread across 9 stories, the collection is designed around 4 global fashion themes to take you from day to night.
THEME1 / Vintage is pretty and cool.
Revisit the Victorian era with a delicate young twist. High necks, cowl necks, midis and waisted sihouettes flow with soft romantic florals and classic British blooms. Soft, satin-feel fabrics extend into velvet burnouts, jacquards, and lace in autumnal soft pinks, nudes and darker tones like navy and teal.
THEME2 / Boho your chic.
Oh! the places you’ll go in ornate florals, ditsy sizes and paisley splices. Mix and match winter boho maxis and fluid dresses with heavy jackets. Walk tall in washed out denims with wide leg cuts, contrasted with earthy rusts and mustards. Throw in embroidery details like trims and fringes and set your feminine traveller spirit free!
THEME3 / Flaunt your feminine side.
The classics get a fresh, new vibe with ultra feminine styling interpreted in soft, fluid fabrics. This is luxury with a lightness, and autumn with an easy-going freshness.
Soft florals add print perspective to stripes, polka dots, and Prince of Wales checks. While fluid silhouettes take over clean straight lines with soft-feel fabrics like satin and a dusty pastel colour palette.
THEME4 / Shine All Night!
Big shoulders, bodycons, bold colour and waist detailing; 80s glamour rules the Cover Story Party Edit. Think big, think bold, think glam. Fabrics of the 80s make a big time comeback with. Make a statement with vibrant prints, and bright checks in clashing colours. Leopard print on fuschia and orange. It’s here!
Cover Story is a fast-fashion brand by the Future Style Lab by Future Group. With a London-based design studio, the brand brings the best of runway fashion trends to high street at affordable prices; maintaining the quality, price, fit and fabric for the discerning Indian consumer.
Launched in 2016, the brand has expanded aggressively across both offline and online channels, making itself available widely across the country. Visit www.coverstory.co.in to know more.