written by Alpa on Mar 29th, 2018

Cover Story- Future Style Lab (a subsidiary of Future Group) created a buzz in town with its first ever London Stylist event held on 23rd March, 2018 at Cover Story Store, Ground Floor, Ambience Mall, Gurugram. The event saw great success with so many people rushing in to the store and showing interest in what is happening inside the store. Everyone was so enthralled by Cover Story SS’18 offerings - The perfect blend of Frills and florals, Magic of Mesh, Flawless Embroidery and Never Fading Denims.


The Pre-Buzz was created for this event on our Social media Handle by putting up Instagram Stories, Instagram Posts and Facebook Posts. High-billed Customers were informed about this event prior and invited for the same. Also, we reached out to our target market by asking out various bloggers and amongst whom, 15 Bloggers have posted on their Social Media Handles about the event happening. 10-15 Bloggers have posted for the event and covered the event on their handles. Apart from this, 2 bloggers organized a giveaway contest, where they had to pick out 2 winners and bring them to the event. The winners got a chance to have one-on-one styling session with our London designers. Bloggers like Sejal Kumar, Kiran Khokhar, Monalisa Mohapatra and many others were also a part of the event which drew more engagement. All the bloggers posted on their social media handle about Cover Story Event which spiked up our Instagram followers.


Your perfect guide to fashion and lifestyle - Cosmopolitan associated with Cover Story to traverse the whole event. A prebuzz post went live on their Instagram Handle by calling out for 5 lucky winners who will get a chance to get an exclusive styling session with the London designers and special rewards. The contest was to tag 2 of your BFFs in the post and follow Cosmo & Cover Story on Instagram, and winners were picked out on random basis. Members of the Cosmo’s team - Samar Rajput (Senior Stylist), Himanshu (Social Media Manager) and Mary (General Manager) visited the store and went live on their social media handle with our London Stylists and organized a styling session with the Cosmo Winners. The contest winners were delighted by the styling tips to add a new touch to their wardrobe, Vouchers were gifted to them and pictures were also taken which boosted their confidence and made them feel special about themselves.


You can never go wrong with your brunch if you have banana pancakes on your plate
Who doesn’t like to have a Finger-licking food while shopping?

There was a separate section for food and drinks. Cupcakes, Paneer and corn puffs, Mojito and watermelon juice were offered to everyone who was coming inside the store. Food and light music added more engagement and excitement inside the store. Even CS customers were liking to spend more time inside the store as they were greeted nicely and offered lip sacking food. The food section was sponsored by FOODHALL (sub-brand of FUTURE GROUP).

To summarize it, the whole event was a big hit. Everyone enjoyed and participated well in the event. People got more aware about our brand and its offerings. Customers got their queries answered by our London stylists, Bloggers activity winners and Cosmo winners were treated like celebrities and covered by Cosmopolitan, Bloggers who had created the PreBuzz, went live and posted on their social media handles were rewarded with special gifts.

Rhiannon and Silvia’s enthusiasm in terms of interacting with the audience and giving the best of advices made it pretty exciting for everyone present at the event. Styling tips were given according to different looks be it Brunch look or a perfect Date look. They cheered up even walk-ins with a smile on their face and advising them what to wear. People looked mesmerized and happy with our event. Many conversions were made by the customers and bloggers then and there only.